Marketing Management Marketing Strategy in the "avoid the virtual strike" - P & G Mark

Marketing Management Marketing Strategy in the "avoid the virtual strike" - P & G Mark

quot Military image of water water type to avoid becoming high the soldiers of the shape and avoid the strike virtual quot This is what Sun Tzu veteran of the most important principles of military thinking and tactics Grandson of the war power than for water when water flow is to avoid the high and low flows Office Similarly the deployment of combat troops should be the same as water to avoid the rival firm 39 s site select the weak link to attack What a lively and vivid metaphor How refined and accurate statement However the soldiers in any case would not have thought St 2 500 years later this principle been a group of foreigners in another war in the field of interpretation of the head Ancients left us a wealth of valuable ideas these ideas have a certain height and general philosophy it can be flexibly applied to different areas of practice However because these thoughts are too abstract and concise so that future generations in understanding the paradox it is difficult to apply their knowledge quot Avoid the virtual strike quot military thinking is the case I believe only a handful of marketing people can implement this idea in marketing practice Different and Oriental sages Western scholars better at accurate description of the problem and system analysis system theory therefore always from the West These Western theories can escape areas of the ancient Chinese philosophical thought it Might not be Blue Ocean Strategy positioning theory fundamental research in marketing behavior is to quot avoid the virtual strike quot summarized the principles of the more systematic approach strategic analysis of the SWOT analysis their ultimate goal is to select the companies in when the direction of development quot to rely on the enemy quot We as practitioners of marketing activities learning and understanding of various foreign marketing theory is necessary but not executive mud million in the theory itself but should see the philosophical perspective behind these theories in real terms only then to a more profound understanding of these theories then in practice the use of flexible or even innovation From this perspective the Eastern and Western philosophy combined marketing methodology to guide our marketing activities in the current best choice quot Avoid the virtual strike quot this principle in practice in the domestic market have been widely used but only from the customary quot difference quot perspective this is not enough Can cite a few Products avoid the attack on the virtual The Master Kong unified under the control of high priced instant noodle market the product taste has been the main selling points and advantages is the product quot real quot aspects this Michael Lang also stressed his own taste if there will be quot head on quot situation to Jinmailang brand strength was definitely odds are against us However the direction of this attack wheat Langqiang transferred to the opponent 39 s bread noodles opponent does not Precision Road impatience bubbles this is the weakness of rival product is the quot virtual quot aspect to their own quot side bomb quot attack opponents weaknesses and quick success Grain temple to the other instant noodles quot fried foods unhealthy quot as a quot virtual quot position and then quot take advantage quot in thinking is correct unfortunately methodological problems fail is regrettable Combined effect of a health planning agencies in positioning wine the wine away from the mainstream health care anti fatigue impotence and so the effectiveness of publicity but a quot quick release fatigue quot this new feature but also the location quot avoid the virtual strike quot the embodiment of thought Channels avoid the virtual strike In the quot two music quot rule of the cola market Wahaha find that the market is not monolithic a secondary market although the quot two music quot to firmly take hold but in the broader tertiary markets the market fundamentals are not strong This is a quot two happy quot in the channel on the quot virtual quot place to avoid the 12 cities Cola directed at three target markets find themselves to the development Promotion avoid the virtual strike Shulei shampoo newly hatched gifted with P amp G had to compete with this powerful opponent The face of overwhelming television advertising P amp G Shu Lei will also be limited if the money into advertising campaigns no doubt shake column dragonfly Through analysis of the P amp G Procter amp Gamble air promotion is very strong but the shelves in the store before This fight on the front end customer has the power vacuum so Shulei marketing resources will be most concentrated in the stores in order to end the staff promotion buy shelves store the three dimensional packaging means P amp G launched the terminal block and finally grow rapidly
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